After working in the corporate beauty industry for a combination of over 25 years, Seda and Amanda set out to create a sustainable and all-natural farm to beauty manufacturing company.
Inspired by their mutual love for science, agritech, wellness and innovation, they saw a true need to create skincare and cosmetics that deliver superior benefits without compromising the health of the people who use them, the health of the people that make them and Mother Nature. But at the core of what this brand is, it’s simply just love. Our love for wanting better things for all of us.