Gen See was born of the need many of us share these days, to See things differently. We see the earth and our effect on it, we see others and our effect on them.
We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.
With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.
